Top 5 Health and Fitness Apps on iOS in New Zealand: Q2 2025

In the second quarter of 2025, the health and fitness app sector on iOS in New Zealand saw notable performances from several key players. Here’s a closer look at the top five applications and their trends in downloads, revenue, and active users.

Strava: Run, Bike, Walk from Strava, Inc. demonstrated a consistent revenue stream, peaking at around $11.5K in late April. Weekly downloads started strong at 2K but saw a gradual decline, closing the quarter at approximately 1.9K. Active users showed a positive trend, beginning with 52.2K and growing to about 60.5K by the end of June.

Myindici 2.0 maintained a steady download rate, starting at 1.7K and fluctuating slightly, ending the quarter with 1.6K. Active user numbers remained relatively stable, hovering around 16.4K to 17K throughout the quarter.

Finch: Self-Care Pet experienced fluctuations in revenue, peaking at $2.1K in early June. Downloads began at 1.3K, peaked mid-April at 2.4K, and then tapered off, ending at just over 1K. Active users increased steadily, starting at 12.7K and reaching 17.7K by the end of June.

Flo Cycle & Period Tracker from FLO HEALTH UK LIMITED showed strong revenue growth, hitting $10.7K in early June. Downloads remained consistent, with a slight increase mid-quarter. Active users fluctuated, beginning at 9.2K, peaking at 10.9K, and closing the quarter at a similar level.

MyFitnessPal: Calorie Counter witnessed a stable revenue stream, with a peak of $11.5K in late June. Downloads saw a decrease from 1.8K at the start to 1.2K towards the end. Active users, however, exhibited a positive trend, rising from 12.1K to 15.6K.

These insights, sourced from Sensor Tower, provide a detailed view of the health and fitness app landscape in New Zealand for Q2 2025. For more in-depth data and analysis, visit Sensor Tower's platform.